IHG MIND LOBBY

Remember in the old days when you wanted to go on holiday? You could just go see someone and they’d book your holiday for you, and then you’d go.
Now you have a million tabs open, comparing locations on a map (of a city you don’t know) and you end up staying somewhere with a view of a wall. Sick.

All that work for nothing.
We made it easier to book the holiday you really wanted by tapping into your subconscious. Using AI and eye-tracking technology, we created an immersive video experience that revealed your true holiday desires and set it up at SXSW Sydney.