HEINZ

We were tasked with localising the iconic and incredibly successful global platform “Irrational Love”.
However, Aussies don’t love ketchup. But we do love sauce. So much so, that we put it on everything. We also eat with our hands a lot, so it gets on everything. In the spirit of the global “It has to be Heinz” positioning, we captured the moments we put our limits of licking to the test.