SHELL Power to make the future campaign

Shell wanted to announce, as part of their energy transition initiative, the construction of their huge new solar farm. The 650 hectare farm is capable of generating 120 MW. We wanted to put this in terms everyone could understand in order to communicate the scale of the project in a way that was compelling to a younger energy conscious audience. With Damon Cameron from Collider we created a series of films as part of a fully integrated digital campaign.

Digital Executions

shell_to.png

We created a series of fully interactive digital display banners which tapped into your phone’s data and used Google API to deliver hyper contextual energy messages to help communicate the immense scale and output of the solar farm.

We also used the campaign assets to create a series of bespoke digital display takeovers, interactive Facebook canvas and hyper targeted messaging.